Preparing for Pandemic Influenza: A Risk Communication Perspective

Sponsored by: Harris County Public Health and Environmental Services

Training Registration

Note - registration is free but seating is limited

Date - July 14, 2008 (add to calendar)
Crisis and Emergency Risk Communication: Pandemic Influenza

Sharon KD Hoskins, Centers for Disease Control and Prevention

Location - InterContinental Houston (map)

Complimentary lunch and parking will be provided.

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Date - July 21, 2008 (add to calendar)
Joint Information Center Training

Chuck Wolf, Media Consultants, Inc.

Location - InterContinental Houston (map)

Complimentary lunch and parking will be provided.

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Training Objectives - July 14, 2008

Crisis and Emergency Risk Communication (CERC): Pandemic Influenza

At the end of this training, participants will have gained an understanding in the following:

• The psychology of a severe pandemic and what kinds of messages the public will need to know.
• Why stigmatization occurs and how officials can respond and discourage it.
• The importance of strengthening community hardiness and personal resilience to provide the optimum opportunity for recovery from the crisis.
• How to incorporate loss, grief and mourning rituals in communication to the community while respecting cultural differences.
• How to distinguish which populations will be unable to receive general public health emergency messages related to pandemic influenza through mass communication channels during the initial phase of public health emergency.
• How information technology and the new media influence communication decisions and pandemic preparedness.